I help brands implement creative marketing strategies and maximize their social media + digital visibility with strategy and style. I’m available for freelance and in-house opportunities for digital marketing, public relations, social media management, and content creation. In this portfolio, you'll find a few samples of my professional work.
Les Façons - social media
For Les Facons, a digital luxury fashion magazine and shopping technology, I coordinated the day-to-day social media strategy and managed the Twitter, Facebook, Instagram, Google+, Pinterest, and YouTube pages, writing post copy, curating relevant hashtags, engaging with industry influencers and fans, and scheduling content daily using Hootsuite.
I was also in charge of the monthly Facebook advertising campaigns, including writing the ad copy, selecting engaging imagery, selecting target demographics and consumer behaviors, and managing the ad spend account.
As a result of my social media management and digital marketing efforts, I grew the Twitter account from 1,100 followers to 2,000 followers, the Facebook account from 2,000 followers to 9,000 followers, and the Instagram account from 13,000 to 24,000 followers in 7 months. Engagement also tripled across all accounts.
Cinch - Social Media
For Cinch Wallet, a NYC payment app that rewards users for shopping locally, I created the social media strategy and content calendar for Facebook and Instagram. I optimized the new profiles with updated handles, bios, cover images, and avatars, and provided day-to-day community management. I connect with partner stores, restaurants, and brands to curate daily content, curate user-generated content for posts and stories, write custom post copy, research key local hashtags for maximum post reach, update Facebook events weekly, and engage with local followers and influencers. I also provide social media customer service by responding to user inquiries and relay complaints to the appropriate support departments.
I’ve implemented a social media influencer campaign, pitching NYC based Instagram influencers to use and review the app. I connected with local NYC publications and popular online communities to negotiate ongoing paid promotions.
I also developed Facebook and Instagram traffic, mobile app download, and lead generation-based ad campaigns, including proposing ad spend budgets, selecting and creating imagery, writing ad copy, researching and selecting target demographics and relevant consumer behaviors, and scheduling campaigns in coordination with holidays and app specials.
I’ve increased the Instagram community from 0 to 1k+ followers and the Facebook community to 3k+ followers.
Gift Advisor - social media
Gift Advisor is a gift recommendation site sourcing products from the world's most creative designers and trusted brands. I kick started the brand's online presence and content with a full social media marketing strategy plan. I set up new Facebook, Twitter, Instagram, and Pinterest profiles, including securing handles, delegating administrative access, and creating branded avatars, headers, and board descriptions (Pinterest), and created a 9 month editorial social media calendar to support the blog content plan. In addition, I developed fresh and original copy for social bios, post captions, and Pinterest board descriptions.
Following social media setup and website launch, I provided ongoing consulting support to assist Gift Advisor in implementing the new social media strategy, including Facebook, Instagram, and Pinterest ad campaigns. I also coordinated, on the brand's behalf, a Facebook giveaway campaign, in partnership with UncommonGoods, which resulted in 100s of entries, over 11,000 impressions, and 500+ new fans.
Sample 1 - Article Submission
“Whether you’re a native Houstonian or you’re simply in town for a weekend getaway, hitting the brunch scene on a sunny Saturday or Sunday morning should be at the top of your must-do list. These ten restaurants serve up the perfect combination of delicious brunch foods, attractive ambiances, and an array of mimosas, making the brunch experience in Sugar Land one of the best in the area.
Jupiter Pizza and Waffle Company
Featuring stone-baked pizza, Belgian waffles, barista-grade coffee, and a vast selection of craft beer, this locally owned fusion concept has quickly taken its place as one of the Houston metropolitan area’s favorite brunch spots. Jupiter Pizza and Waffle Company prides itself on its local roots, organic ingredients and sustainable recipes, as well as its trendy, industrial-chic atmosphere and unique cuisine, including its staple chicken and waffles. If you plan to dine in on the weekend, you might encounter a significant wait for a table, but the food is worth every second.”
Sample 2 - Press Release
Sample 3 - Local Blog Post
“I hate to call myself a coffee shop snob, but I must admit — a girl has standards. While Starbucks is always a reliable stop for your on-the-go caffeine fix, there's nothing quite like visiting a locally owned establishment (#shopsmall), especially when it's as gorgeous as Cavo Coffee.
Located in crisp and clean Greenway Plaza inside the Regions Financial Center building, Cavo is a newly opened coffee shop created by Michael Caplan, co-owner of the uber-popular Siphon Coffee in Montrose.
I'm a sucker for a good Instagram feed, so after a bit of mindless scrolling one night, I stumbled across Cavo's page and instantly became obsessed. (Seriously, check it out. It's perfect.) The very next day, I packed up my work bag and headed into town, on a mission to see if the real thing lived up to the Instagram hype. (Spoiler alert: It did.)
"It's so LA," I thought to myself when I first stepped inside. With its copper-toned seating, elegant marble counter, and chic details and decor, it brings a trendy yet upscale vibe to the already high-end neighborhood, the perfect place for men and women who need a relaxing spot to meet, eat, or work.
Aside from Cavo's obvious physical beauty, the shop boasts an extensive menu of espressos, wine, craft beer, toast, tacos, sandwiches, salads, and desserts, making it a worthwhile choice for any meal of the day. During my visit, I went for my usual pick — a vanilla latte — to accompany me as I caught up on some work. With the perfect amount of flavor and sweetness, it was undoubtedly one of the best I've ever had.
While we were there, we had the pleasure of meeting the owner, Michael Caplan (who's really nice, by the way), and he shared his continued vision for the newly-opened space. When I mentioned how great my latte tasted, he paid tribute to the quality ingredients: "When there's only three, you have to use the best!" I also learned that Cavo works with Houston roaster Amaya Coffee & Heart, in an effort to support local vendors.
In addition to your standard coffee and wifi, there you'll also find $5 breakfast tacos all day, weekday happy hour from 2:00 - 7:00 p.m., and bottomless mimosas on the weekend. There's a free parking garage behind the building for your convenience, with designated spots for visitors, a much-needed break from the street parking required downtown and along Montrose.
All in all, if you're looking for an Instagrammable shop with eatables and drinkables that taste just as good as they look, head over to Cavo Coffee. You won't be disappointed.”
“Victoria truly understands the best forms of social media practice and masters the voice of each platform.”
— ANDREA K. | President of Les Facons
“Victoria has been a huge part of my company’s burgeoning success! Victoria has an eye for design & style and captured the ethos of my company perfectly! I can’t imagine being a business owner without her incredible support and attention to detail.
— REBECCA L. | Owner of City Kitchen Sacramento
“Victoria is like the conductor in the symphony of content.”
— VENETIA P. | Musician & Owner of EquallyAsLucky Studios
“I was tasked with finding a social media specialist to revamp our strategy following our corporate rebrand. I randomly stumbled upon Victoria on Twitter and immediately felt drawn to her work…For the past year, she’s been my team’s go-to social media expert. She’s dependable, professional, and always thinking 10 steps ahead..Simply put she’s irreplaceable. I will always recommend her expertise to anyone who asks.”
— DAWN C. | Director of Communications