I help brands enhance their online presence and maximize their visibility with strategy and style. I offer digital public relations, social media management, and content creation services to small businesses and emerging brands, as well as offer in-house support to creative agencies, both local and beyond. In this portfolio, you'll find a few samples of my professional work.
For Les Facons, a digital luxury fashion magazine and shopping technology, I coordinated the day-to-day social media strategy and managed the Twitter, Facebook, Instagram, Google+, Pinterest, and YouTube pages, scheduling content daily using Hootsuite.
I was also in charge of the monthly Facebook advertising campaigns, including writing the ad copy, selecting engaging imagery, selecting target demographics and consumer behaviors, and the managing ad spend account.
As a result of my social media management and digital marketing efforts, I grew the Twitter account from 1,100 followers to 2,000 followers, the Facebook account from 2,000 followers to 9,000 followers, and the Instagram account from 13,000 to 24,000 followers in 7 months. Engagement also tripled across all accounts.
Gift Advisor is a gift recommendation site sourcing products from the world's most creative designers and trusted brands. I kick started the brand's online presence and content with a full social media marketing strategy plan. I set up new Facebook, Twitter, Instagram, and Pinterest profiles, including securing handles, delegating administrative access, and creating branded avatars, headers, and board descriptions (Pinterest), and created a 9 month editorial social media calendar to support the blog content plan.
In addition, I developed fresh and original copy for the relaunched website:
Following social media setup and website launch, I provided ongoing consulting support to assist Gift Advisor in implementing the new social media strategy. I also coordinated, on the brand's behalf, a Facebook giveaway campaign, in partnership with UncommonGoods, which resulted in over 11,000 impressions and 500+ new fans.
Upkick is a California-based pop up fitness experience dedicated to transforming both body and soul. I developed a 10-page custom media kit to showcase Upkick’s most important facts and details, supporting media materials and templates, and brand messaging to capture the perfect voice and vibe.