"I don't know where to start."
How many times have you said that to yourself or to someone else?
I know so many people who have these really cool side hustle ideas, but they have no clue (or at least they think they don't) about how to get one started.Read More
The Devil Wears Prada is one of my favorite movies. It's one of those films I watch on TV every time it airs, all the way through, without ever getting bored. From the mentions of fashion designers I love to the brilliant performance by Meryl Streep as the iconic Miranda Priestley, it's truly a classic.
I love my sorority.
I've had the privilege and pleasure of being a member of Alpha Kappa Alpha Sorority, Incorporated for over three years.
Over the course of my journey in AKAland, I've been able to tap into its vast network of intelligent, creative women from across the country. And in turn, I've come across several talented bloggers and content creators, both in "real" life and through social media, who also share the bond of AKA sisterhood.Read More
Gaining followers on a new social media account is hard. You might be a new business owner who is jumping on the social media wave for the first time. Or you might be expanding your current social media presence by taking on a new platform.
Growing your followers once you've picked up some momentum isn't really the biggest problem. It's the starting from scratch part that gets most people stuck in a rut. Celebrities with huge fan bases can pop up on social media one day and have over a million followers by the next morning. That's because people already know who they are. The rest of us are nameless, until we make a name for ourselves, especially in the online spaceRead More
Unless you're Beyoncé or Oprah, press opportunities don't just fall into your lap. You have to go after them. Whenever I'm performing media outreach on behalf of a client, I have a few "go to" methods that have proven to be the most effective.
Knowing how to find press opportunities for yourself or your brand may seem impossible, but if you use these tools, your next feature might be closer than you think.Read More
Being both a blogger and someone who works in public relations, I often get to see both sides of the same coin. One thing I've noticed about playing on both sides of this field is that there's a little confusion about PR for bloggers versus PR for businesses.Read More
When I tell people, especially small business owners and entrepreneurs, that I work in PR, nine times out of ten, they're not totally clear about what I do.
It's understandable. It took me three semesters of college to fully grasp the concept of what PR is, let alone how it can help small brands and businesses.
But the reality is that PR isn't just for big corporations or about celebrity scandals and stunts. It's a strategic process that fosters community, relationships, buzz, press, loyalty, and pretty much everything else you need to build a successful brand.Read More