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Houston-based digital strategist and write.

Hey! I’m Victoria.

writer. creative. entrepreneur. houstonian.

This is my online space dedicated to self-love, self-care, positive thinking, personal and business development, and designing a life you love.

On the blog I chronicle my own story as a twenty something business owner navigating entrepreneurship, brand building, love and self-love, and the beauty of life. In the shop, you’ll find specialty gifts and apparel aimed to inspire your life and your space. I also host #GemMondays, a new edition to The V List email newsletter, sharing a special gem each Monday morning to start your week off on a high note.

By day I work at V Media brand building studio, helping businesses and entrepreneurs look good online through design and digital strategy. A born and bred Houston city dweller, I live for Sunday brunch, rosé happy hours, and coffee shop work sessions. I'm on a journey towards better business and living, hoping to use my technical skills, creative lens, and love for what I do to help others do the same.

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New here? Here’s a checklist:


01. Sign up for #GemMondays

On Mondays I send out a #GemMonday email to each of my subscribers, featuring a success-inspired message, mantra, story, or all-around positive gem to start your week off on a high note.

02. Read the latest on the blog.

Read notes about my self-love, personal development journey and designing an upgraded life and business — with a few notes about Houston city living sprinkled in between.

03. Donate to Stay Happy.

Following the loss of my dad earlier this year,I started Stay Happy, a grief support fund for those living after loss. Donations will be used for funeral assistance, grief therapy grants, care packages, and more.


Decide the woman you want to be and become her.



Let's partner.

I love partnering with amazing brands to create digital content that inspires brand building creatives and women passionate about designing a beautiful life.